Nick Campanella

Nick Campanella

The Unlikely Return of Square Watches: Discover 2024’s Boldest Designs and Why They’re Here to Stay

Square watches are making a remarkable comeback in 2024, blending historical significance with modern design innovation. This resurgence is captivating both vintage enthusiasts and new collectors alike. Here’s why these unique timepieces are gaining traction and why you should consider adding one to your collection, especially if you’re searching for authentic luxury watches.

The Enduring Appeal of Square Watches

Square watches have always held a special place in the world of horology. Their geometric elegance provides a striking alternative to the more traditional round watch. Iconic models like the Cartier Santos and TAG Heuer Monaco have set a high bar for square watch design. These timepieces not only offer a unique aesthetic but also carry a rich history that adds to their allure.

Cartier Santos: The Pioneer of Pilot Watches

The Cartier Santos is often credited as the world’s first pilot’s watch, designed in 1904 for aviator Alberto Santos-Dumont. Its square shape was revolutionary at the time and continues to influence watch design today. The Santos’ clean lines and robust construction make it a timeless piece that seamlessly blends form and function.

TAG Heuer Monaco: A Racing Legend

The TAG Heuer Monaco gained fame when it was worn by Steve McQueen in the 1970 film “Le Mans.” Its bold, square case and racing pedigree make it a standout timepiece. The Monaco remains a favorite among collectors, admired for its distinctive design and storied history.

Modern Influences: The Impact of Smartwatches

The rise of square and rectangular smartwatches, particularly the Apple Watch, has subtly shifted consumer preferences. This trend has made square and rectangular shapes more familiar and desirable. Swiss brands have responded by merging traditional craftsmanship with the modern appeal of these shapes.

Bell & Ross BR 05: The Modern Classic

Bell & Ross has made significant strides with its BR 05 collection. Known for its robust square design and integrated bracelet, the BR 05 has become a modern classic. Its sporty, technical design appeals to urban explorers and those who appreciate mechanical precision.

Hublot Square Bang: Innovation in Design

The Hublot Square Bang is a testament to innovation in watch design. Its titanium and ceramic case offers a unique blend of materials, providing both durability and style. This model stands out for its bold design and advanced engineering, making it a must-have for collectors seeking something different.

Oris Rectangular: A Nod to Art Deco

The Oris Rectangular combines a charming Art Deco style with modern reliability. Its marine blue dial and subtle design updates make it an elegant choice for those interested in non-round watches. The Rectangular is both affordable and stylish, making it an excellent option for your first watch in this unique category.

The Future of Square Watches: 2024’s Standout Models

Several new models are capturing the imagination of watch enthusiasts and setting the stage for a square watch renaissance. Here are some standout square watches to look for in 2024:

  1. Cartier Santos: Continuing its legacy, the Santos remains a quintessential square watch, combining historical significance with contemporary style.
  2. TAG Heuer Monaco: Known for its racing pedigree and bold design, the Monaco continues to be a favorite among collectors.
  3. Bell & Ross BR-X5: This model features a sporty, technical design with a robust mechanical movement, ideal for urban explorers.
  4. Rado True Square: Bringing a sleek, minimalist design, the Rado True Square offers a modern take on the classic square watch.
  5. Longines DolceVita: Blending elegance with a relaxed fit, the DolceVita collection provides a refined option for those seeking a sophisticated square watch.

Square Watches in the Grey Market

The grey market offers a unique opportunity to purchase authentic luxury watches at a more affordable price. As square watches gain popularity, they are increasingly available through reputable grey market dealers. However, it’s essential to be cautious and ensure you’re buying from a trusted source to avoid counterfeit products.

Best Practices for Buying on the Grey Market

  1. Research the Dealer: Look for reviews and ratings of the dealer. Ensure they have a good reputation in the luxury watch community.
  2. Verify Authenticity: Request documentation that proves the watch’s authenticity, such as original box, papers, and serial numbers.
  3. Check Return Policies: Understand the dealer’s return and warranty policies in case the watch does not meet your expectations.

Why Square Watches Are Here to Stay

As we look ahead, it’s clear that the trend towards square watches is more than just a passing fad. The combination of historical models and innovative new designs is creating a diverse and appealing market for these angular timepieces. Whether driven by nostalgia or the desire for something unique, watch enthusiasts have plenty of exciting options to explore in 2024.

Square watches offer a stylish alternative to traditional round watches. With a blend of classic and contemporary designs, 2024 promises to be an exciting year for square watch aficionados. Keep an eye out for these striking timepieces—they might just become your next must-have accessory.


Why are square watches becoming popular again?

Square watches offer a unique geometric elegance that stands out from traditional round watches. Their resurgence is driven by a blend of historical reverence and modern design innovation, influenced by the popularity of square smartwatches.

What are some iconic square watch models?

Notable square watch models include the Cartier Santos, TAG Heuer Monaco, Bell & Ross BR 05, Hublot Square Bang, and Oris Rectangular. These models combine historical significance with modern design elements.

How do I ensure I’m buying an authentic square watch on the grey market?

To ensure authenticity, research the dealer’s reputation, request documentation, and verify the watch’s serial numbers. Additionally, understand the dealer’s return and warranty policies.

Are square watches suitable for everyday wear?

Yes, many square watches are designed for everyday wear. Models like the Bell & Ross BR 05 and Rado True Square offer robust and stylish options that can transition from casual to formal settings.

What makes square watches a good investment?

Square watches can be a good investment due to their unique design and historical significance. Iconic models like the Cartier Santos and TAG Heuer Monaco often retain or increase in value over time.

Can I find affordable square watches?

Yes, brands like Oris and Longines offer affordable square watch models without compromising on quality. These options provide a great entry point for collectors looking to explore this distinctive style.

Share this post